Should knowledge entrepreneurs offer Black Friday sales?
Should you offer Black Friday deals ? As a knowledge entrepreneur, your time and knowledge are your most valuable assets. You likely don't have the time to put together a Black Friday sale like the big box stores, and it's not worth sacrificing your margins for a one-time burst in sales. But what if there were another way to participate in Black Friday that didn't involve giving away your hard-earned profits? Stay tuned to find out how you can take advantage of this shopping phenomenon without significantly denting your bottom line. One way to participate in Black Friday without slashing prices is to offer discounts on your services. This could be a percentage off your normal rates, or a freebie thrown in with every purchase. For example, if you're a web designer, you could offer a free consultation or an hour of design work with every project booked during the Black Friday period. If you're a coach or consultant, you could offer a free discovery call or session ...